15 Tips On How To Create A Good Corporate Identity That Stands Out

Branding is more than just your logo or tagline. It roots on how clients or target markets perceive your product and how it moves them. In creating brand, it is very important to create a corporate identity that will stick and last in the minds of your clients for a very long period of time and not just for a couple of months or years.

Creating a corporate identity can be very challenging nowadays, especially when social media platforms are widely utilized. However, you should be able to use it to your advantage. But first, you need to focus on the following tips to ensure that your brand has a strong corporate identity and brand guideline.

  1. Determine your audience

First, you have to determine who is your audience and what do you want to do for them. When identifying your audience, you need to be specific. Identify them according to gender, age bracket, geography, marital status, education attainment and employment. By doing this, you will be able to narrow down your style, media, language and elements to use in building your corporate identity. Quicksprout has a quick review on how to determine your target audience.

  1. Determine the value you offer

Your product value, also known as value proposition, is more than the price clients pay for it. It is the relationship you create with clients the moment they avail your product or service. It is something that moves your clients and addresses their problems and needs. ConversionXL has some valuable tips on how to create useful value propositions.

  1. Do your homework

Research. Research. And more research. Understand corporate identity and brand elements from history, down to its functions and promotions. Learn what your target clients are expecting from you and how you can deliver.

  1. Build relationship

Just like in any relationship, you have to invest it in before it becomes stable. Same goes for your company. You need to invest in your corporate identity to build your branding and create a stable relationship with your clients. How? First, you need to establish an emphathetic relationship that touches the emotions of your clients by connecting with them through experience. Today, you can connect with clients using social media and media networks. In establishing connection, you inherit the ability to speak their language, understand their movements and reflect on their experience.

  1. Keep it plain and simple

Clients hate complicated. They want a brand identity that they can easily understand just by a glance. Eliminate the things that complicate your brands, anything that is not exciting and does not contribute to the visual identity of your brand. TurnAroundDesign has a simple brand style guide

  1. Be Consistent

Consistency in branding is the act of using uniform filter, size, font and styles on all platforms. Consistency enables your brand to have a cohesive feel. It also allows your clients to get the same feel and story about your brand. Consistency does not only involve image but also texts, the flow of ideas and the message it conveys. So whether you publish on Facebook, Instagram or Twitter, it is very important to stay consistent. It can be achieved by setting up a template across all platforms for all your publication needs.

  1. Utilize social media exposure

Social media is a powerful tool to create and promote your brand. In using this platform, your brand should be easy to understand, speak the language of your target market, and more importantly – visual. You must be able to use the right language and linkage such as hashtags for your social media posts. Learn how to build your brand through social media exposure using these tips at entrepreneur.com.

  1. Invest in your logo

Your logo represents more than just the name of your company. It signifies a deeper meaning about your brand and your value proposition. These are the reasons why you should invest in the right logo right from the start. There are logo design services that you can use such as Designs.net that can customize logo designs fit for your company. Just ensure that your logo consists of all the crucial elements such as suitable color, design, shape, graphic, and typeface or fonts. If you are a creative person, you can even design your own logos and sell them on Designs.net platform to help other non-designers who are looking for good logo designs.

  1. Address the feedbacks

Do not underestimate the power of social media and what it can do for your corporate identity. Among the benefits of social media is that you can interact with your clients or audience at anytime. When a client posts something about you, you are able address it immediately in a professionl manner. Use this immediate feedback to your advantage as a constructive idea to make your corporate identity better.

  1. Create a template

A template helps you stay consistent with your brand. If you are into huge image with text in the middle, keep it that way, throughout all the different platforms used for your brand. The positioning of your text, type of fonts and image you use are among the things you need to consider when creating a template. You can find numerous templates designs at Designs.net such as this:

  1. Develop a culture

People want to be a part of something. Use this idea to create a culture around your brand, something they want to be associated with. For example, Coca-Cola is known and remembered for their love of sharing. How do want other people to remember your brand?

  1. Develop a tagline

Apart from your logo, you should have a strong tagline – a firm one-sentence statement that your target market will be remember once they see your logo. A tagline should be easy to read and understand. Jean Gianfagna has more tips on creating a powerful tagline. See what she has to say here.

  1. Be objective

Since it is your company, you wouldn’t want anything to ruin its reputation, It’s safe to say that you will protect it like you would your own child. However, you can’t let these thoughts make you subjective by clouding your judgments when it comes to crititcisms. Instead, you must be open to critical ideas and learn to accept that there are still huge rooms for improvement especially if it’s a new company just starting out.

  1. Set your own personality to stand out

Don’t just do what other brands are doing. You must find a way to be unique. Building your own personality will allow your brand to stand out from the rest and be recognized. Some famous unconventional brands and their stories can be found at trulydesign.com.

  1. Stick with it

At the end of the day, branding and corporate identity is not an overnight job. You might experience ups and downs; you might even hit rock bottom at some point, but it is all part and parcel of the process. The key is to stick with your brand no matter what. Believe in your brand. You may encounter some modifications along the way, but these obstacles are what’s gonna make your brand better in the long run.


BONUS!

If you are a new company looking to establish your corporate identity and brand in this competitive design market, let Designs.net help you by supplying ready-to-use template designs such as logos, business cards, fonts and brand identity templates.

Here are some examples of Brand Identity Templates on Designs.net:

A simple and clean pack of brand identity complete with letterhead, presentation folder, business cards, envelopes and stationery. This template comes complete with vectors and are also nicely layered for any customization according to your own preference.

A comprehensive pack of premium brand identity complete with letterhead, presentation folder, business cards and envelopes. This template comes with vectors and are also nicely layered for any customization according to your own preference.

A comprehensive pack of brand identity complete with letterhead, presentation folder, business cards, envelopes and stationery. This template comes complete with vectors and are also nicely layered for any customization according to your own preference.

Here’s a multipurpose, easy-to-customize and modern corporate stationery design that’s suitable for most types of businesses.These unique identity templates will help you kickstart your business with a dash of fun. All our packages are fully layered vector files that easily editable and ready for print.

A comprehensive pack of brand identity complete with letterhead, presentation folder, business cards, envelopes and stationery. This template comes complete with vectors and are also nicely layered for any customization according to your own preference.

*PS, All of the designs above come inclusive with the logo! 😉

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